SWAROVSKI LOVLOTS 2009: WELCOME TO
"THE HOUSE OF CATS"
CLICK IMAGE ABOVE FOR MORE DETAILS ON THE CAT HOUSE CATS
The story behind the Lovlot "House of Cats"
Setting out to create a selection of playful, innovative characters, Swarovski began the
saga of the Lovlots in 2006, launching a range of lovable animals, the likes of which had
never been seen before. A veritable colony of critters moved into Lovlots City, with
mouse, moose, turtle, snail, cat, dog, cow, dinosaur and sheep all living happily side by
side in the West End district. Each was characterised by expressive poses and off-the-wall
postures that instantly won over the public. In fact, the pieces proved so popular that a
second generation joined Lovlots City in 2007, led by the exuberant cow “Pinky Mo”, and
featuring a lion, giraffe, horse, pig and camel. 2008 saw the arrival of “The Gang of Dogs”
and their irrepressible canine charm, bringing a swinging energy in the East End District.
“The Gang of Dogs” gathers “Violetta”, the chic and stylish poodle, “Peppino” the
romantic basset, “Salvatore” the proud and scholarly great dane, “Tomaso” the laid-back
bulldog, and his little, full-of-beans brother, “Tomasino”.
The “Lovlots” are thus a firm fixture on the Swarovski landscape, and now it’s time to
introduce the fourth generation: seven colourful felines who live in the elegant – and a
little eccentric – “House of Cats”. Which is of course, the only place to be seen this year,
rocking the posh district of Park Hills!
Though the “House of Cats” team share a sense of sophistication, allure and good humour, they
all boast their own independent, inimitable, and hugely charming character. In fact, they are as
multifaceted as the crystal they are cut in.
The 2009 launch continues the “Lovlots” magical recipe, adding a touch of playful imagination to
Swarovski’s fundamentals: perfection, the poetry of precision, and modern, contemporary luxury.
The House of Cats residents
Theo – “What’s next?”
Main trait: energy. So lively that he can sometimes be difficult to keep track of, “Theo” is an
everyday adventurer, and is always out and about. He is mischievous and often cheeky, though
he also plays the role of protective big brother, keeping a keen eye on his sister “Emily”.
Particularly charming, “Theo” is the Limited Edition for 2009. His body is produced entirely in
faceted Jet Nut crystal, with his tail the only non-faceted element. His nose is in Jet crystal and
his eyes are in Chalk White crystal, with engaging black pupils.
Emily – “I am waiting for my prince charming”
“Emily” is right at home among life’s romantics. While waiting for her prince charming, she floats
through wonderful, dream-like worlds, recording them on canvas – “Emily” is an artist! She draws
on a range of inspirations, though has a deep love of butterflies and pink tones. “Emily” is cut
entirely in faceted Fuchsia crystal, and features a butterfly in silver-metal on her right ear. Her
Chalk White crystal eyes feature black pupils, while her Jet crystal nose is utterly charming.
Pierre and Marie – “Home is where the heart is”
Loving husband of “Marie” and proud father of “Theo” and “Emily”, “Pierre” is above all an
epicurean, and whenever the “House of Cats” gets a little too frenetic, he escapes to his secret
garden, both literally and figuratively. His entire body is made of faceted Indian Sapphire crystal,
and his nose is in Jet crystal.
“Marie” acts as the warm soul of the “House of Cats”. She lends the house its inimitable joie de
vivre and takes great pleasure in taking care of each member. Cosy, yet sophisticated, the
surroundings have come to resemble her personality, and bear witness to her love of fine objects
and her artistic sensibility. Made of Cockatoo Red Satin crystal, “Marie” bears a small Chalk
White crystal heart on her chest.
Ines – “Trust me, darling”
“Ines” is the embodiment of sophistication. A talented fashion designer, she admits to an
overpowering addiction to shoes, though is hugely determined and ambitious and will let nothing
get in her way. She projects herself as a real success, and is passionate about continually
cultivating her style. She shares her taste for jewellery with her elder sister “Diane” and on lucky
days can even borrow some pieces from her. “Ines” is produced in faceted Shadow crystal, her
ears and tail are made of Morion crystal, and her wonderfully chic pearl necklace features Dark
Grey colouring.
Diane – “Manners are the key to harmony”
“Diane’s” ethos in four words would be “elegance at all times”. In her days as a journalist, she
was the author of the Miss Manners column, where she dished out advice on how to shine in
society and how to handle the most delicate situations. A reserved individual, “Diane” is now
looking for harmony in her life. Her Golden Shadow crystal coat radiates glamour and warmth,
and is pierced by a stunning Aquamarine crystal gaze, while her ears and tail are in Smoky
Quartz crystal and her necklace in a Cream rose Light Pearl colour. Part of her state of calm is
achieved by the fact that she looks over all of her friends, being the tallest member of the “House
of Cats” at 11.2 cm in height.
Camille – “My environment inspires me”
A grande dame of the arts, “Camille” leads a happy life in the “House of Cats” where she makes
the most of her early retirement. Attentive and generous, “Camille’s” serenity can be tested at
times in the hustle and bustle of the “House of Cats”, though she brings a calm and reassuring
presence that everyone there appreciates. “Camille” is made entirely of Copper crystal, except for
Zodiac Tiger, Horse and Dog is being introduced in Launch 3 2009. July delivery expected.
A new Crystal Lion will be joing the SOULMATES theme group
Lots of new FLOWERS are coming too! So check back on the Swarovski NEW for 2009 at this LINK
to view the 2009 releases in the Swarovski Collection.
